The starting design point for brand marketing materials usually is the logo. Shaping Koral Creative’s story also started with a logo, we incorporated the following three different components to produce our brand.
The graphic element of a logo can be an icon, an illustration, a texture, a pattern, or even a well designed line. It typically can be used both as a part of the entire brand logo and on its own. The graphic element for your brand logo should have a reason for being included and it should hold meaning and purpose in the communication of your brand.
The typeface is the style of type or font used to typeset the name of the business and the optional tagline. Typefaces are usually complimentary and are limited to two different typefaces. The typefaces, (serif, sans serif, script, display, or handwritten) should also have a meaning associated with its use and your brand message.
The Color Palette
The color palette should be chosen based on the emotions you want your brand to evoke in your audience and the story that your brand tells. The colors palette, when chosen correctly will help reinforce and enhance your brand communications.
Each of these three parts of a successful small business logo, the graphic, the typeface, and the color palette, are designed to work together to represent your unique point of differentiation and brand personality. Together these three components communicate your overall brand message. Visit KoralCreative.com to find out how to start your visual identity.